Our Services

Go-To-Market Strategy

Are you an established main player in your home market? Just passed the start-up phase and have limited funding? Either way - entering new markets is challenging for all software vendor companies. Therefore, a clear strategy and specific tactics are a necessity. Always with a starting point in you and your brand.

That’s when we at GrowYellow step up. Our stated mission is to take software vendors’ international sales through the roof, and we are ready to do just that through high-quality consulting.

To ensure a holistic game plan for taking your vendors of software international, we offer two solutions. Through consulting, we safeguard the right entry plan, the needed visibility in your new markets, do’s and don’ts, and a clear path for taking action. Pretty exciting, right?

Have a look at your options:

Business Model Generation Canvas Workshop

A precise and described plan for generating revenue is simply a key indicator for the future success of any company. Entering new territory, increasing sales in your existing market, or expanding sales to the European Market.

It truly demands an even higher degree of clarity in regards to where, how, and why you, as a software vendor, can differentiate your service or product from the competitors. In a highly exponential market with global-reaching competition, your quality software solutions should be framed and presented the right way - to the right customers.

At GrowYellow, we use the well-known and widely respected 9 Building Blocks Business Model Generation Canvas from Alexander Osterwalder to cover all aspects of your company before entering new geographic markets and boosting sales.

Through a structured workshop, nothing will be forgotten when planning out your future success. And by assigning our CEO, Jan de Blanck, as lead on your Business Model Generation Canvas Workshop, you’re in capable hands.

This workshop-service targets software companies with existing innovative solutions and strong products. But we enlighten and provide you with a transparent overview of all elements regarding your game plan and sales.

Through this workshop, your primary output is a solid business plan and a roadmap with agile tools to support you in your decisions.

Market Assessment

Are you already well on your way with a clear strategy and objectives, but in need of a thorough, in-depth analysis of your potential market? Use GrowYellow as your partner to obtain detailed information.

The objective of this market assessment service is primarily to identify potential clients, channel strategies, and growth potential. The activity will additionally provide critical information on current competitors and potential partners already active in the market, thus supporting a Go/No-Go decision for market entry.

The Market Assessment is mapping out the competitive environment and the demand pattern for your solution or service. From here, you have all the necessary details for designing the most appropriate GTM model - including productive qualification, contacts, sales, and closing processes.

B2B Sales and Channel Development

GrowYellow provides you with passionate sales professionals who are specialized and have in-depth knowledge about the industry, and most importantly: how to sell software and channel development

Don’t waste your valuable time chasing dead-end sales opportunities. Instead, use the expertise from our sales professionals gained from decades of selling to extend your reach and increase your hit rate.

Quick fun fact: You are invited into our GrowYellow database of more than 100.000 LinkedIn contacts and a unique database containing over 5000 potential customers to choose from. From here, our sales professionals approach selected leads with your service, your software, your product - YOUR solution.

Pretty cool, right? But there’s more.

This will be achieved without the costs, risks, and delays associated with hiring employees and opening foreign sales offices. Your software business is growing while you are receiving the intel and recommendations from our in-country sales representative.

It’s your company operations and your increased revenues. We simply enjoy doing the hard work, kicking doors, and developing your hands-on plan to accomplish your sales objectives and priorities.

Want to know how we can close deals for you?

Lead Generation

You know what they say: Opportunities don’t happen. They’re created. So, let’s create and generate relevant opportunities for your software brand.

Our sales professionals and our external partner for online campaigns are specialized in transforming cold software buyers into hot leads and craving customers. Hence, you are co-working with specialists who know your audience and can tailor external communications to fit potential buyers perfectly.

GrowYellow is your partner for covering an omnichannel approach to attract customers. Email and LinkedIn campaigns, marketing, content, presales, and coordinating meetings for you with each contact if possible.

Reaching out is about consistency. And we, therefore, have a clear process for follow-ups. Not to close a deal or make a sale just yet. But to make sure that when your potential customers are ready, your software brand and business will be top of mind.

LinkedIn Campaigns

Each month GrowYellow approximately handles 5200 outreaches through LinkedIn, and we can also handle yours with precision and regard to your ideal customers and potential partners.

For your software brand, our relevant bundle of contacts is between 700-1000. The campaign we set up, including follow-up rounds, results in 3000 messages sent.

On average we are provided with feedback from 60 % at the end of your campaign. That’s more than enough to fill up your pipeline and hit sales objectives.

Email Campaigns

With our in-depth understanding of executing attractive campaigns, your brand is in great hands. More than 400 software-interested prospects from your custom-made target list are receiving an email.

Including follow-up rounds, we handle 2100 emails and outreaches for you, with an average reply rate of 90 % after follow-ups. With all this time saved from handling emails, you can focus on those hot leads ready to engage.

B2B Advertising

Together with our partner we specialize in B2B advertising, offering a comprehensive solution to boost your brand's recognition and awareness. Our services are delivered in a hassle-free, turnkey manner, ensuring that you can focus on what you do best while we handle the advertising.

Why Choose GrowYellow as Your Strategic Advertising Partner?

We pride ourselves on being your strategic advertising partner, dedicated to helping you reach your core audience effectively. Our team handles crafting, executing, and optimizing campaigns that align with your desired business outcomes. We keep your business model at the forefront of our strategy, ensuring that your message reaches the right audience.

Statistics to Consider: Did you know that 61% of customers make their first purchase from the brand they heard about initially? Make this statistic work in your favor by combining your sales efforts with effective B2B marketing.

Our Approach:

We leverage advertising campaigns to achieve several key objectives:

  • Amplify Brand Recognition

  • Enhance Market Visibility

  • Establish Trust

  • Foster Credibility

  • Garner Social Proof

  • Drive Tangible Outcomes, such as leads, scheduled meetings, or closed deals

When your customers know, like, and trust you, your leads are more likely to convert, and your sales professionals will see increased success. It's a win-win situation for your business.

Our B2B Marketing Framework:

Everything we do is built upon our robust B2B marketing framework. This framework is continually refined to address the unique challenges of today's B2B landscape and is complemented by an ongoing improvement process.

Ready to Elevate Your Market Visibility with GrowYellow?

Contact us today to get started.

Foreign Office

Interested in establishing subsidiaries or setting up a foreign office?

At GrowYellow we experience a growing desire from other software vendors to set up abroad, securing enhanced business and higher earnings. A lot of businesses and individuals are already benefiting from having a company structure with an international presence in other countries. Doing so requires relevant insights regarding both regulations and administrative tasks. We provide just that.

Our partner has extensive experience in the establishment and operation of foreign companies. In collaboration with his significant network of agents, banks, and offices in the respective countries, we can guarantee you proper guidance and support when setting up your company and bank accounts.

GrowYellow has a process, which is vital in helping you reach your potential and ensuring that all information is handled confidentially and correctly.

Recruiting

With more than 100+ international hires of sales, support, and marketers we have all the knowledge, processes, and templates in place. Just like an expensive recruiting company – just for a fraction of the price.

At GrowYellow we use our extensive network, database, and thorough market knowledge to accelerate the search for your talent. You’ll benefit from our comprehensive research and the market mapping performed from the search initiation. All done to gain a full understanding of where the greatest employees will be found to come work for your dream and growth objectives.

Fundraising

We can help you with everything from screening funding opportunities to preparing project descriptions and targeted fund applications. As your sparring partner, we take advantage of our strong, valuable network within national and international Venture Capital and the Business Angel society.

 From start to finish GrowYellow will support the process.