Why So Many Tech Products Fail: Lack of Marketing Engagement
One of the common recurring themes when looking at a failed product is inadequate marketing engagement and funding. It’s almost a generic problem in the technology industry today.
In companies led by engineers, it often seems like marketing is an afterthought or embarrassment, a point of view that greatly reduces its effectiveness and increases the likelihood that the resulting product will fail. Let’s explore the role of marketing in tech firms today and why this behavior is damaging so many otherwise successful products.
