Product Adoption: Tips and Best Practices for your SaaS

Nowadays, a successful product is one that your users need every single day. It’s not enough for customers to simply sign up anymore – they need to use it daily to truly consider it a successful product.

This is what we call product adoption: it’s the process that your customers go through, from being aware of your product all the way to having it become a part of their everyday life. But how exactly does product adoption work? How can you measure it? And, most importantly, how can you increase it? Read on to find out, including: